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Total event expenses: This can include the cost of venue, catering, entertainment, materials, travel, labor, and other event related expenses.

How To Calculate: Cost per event is calculated by dividing total event expenses by the total number of attendees for the event. When compared to other events that have similar elements, cost per event helps measure the effectiveness of the budget for each event. This metric helps you measure the cost efficiency of an event. The formula is:Ĭost per event (CPE) is an important KPI that tracks the cost related to running each event.

Total revenue from an event is calculated by taking the total sales of an event minus all the expenses associated with the event. It is used to determine the returns from investments in events, as well as to set goals for improving profits year on year. It is computed by subtracting the event's expenses from the income. Total revenue from events is a Key Performance Indicator (KPI) used to measure the financial success of individual events. This article will discuss the top seven business KPI metrics that event planners need to track and how to calculate them. To manage your business well, you must have a metric system in place to assess your key performance indicators (KPIs), which show how your business is performing. Running an event planning business takes time, commitment and resources. Financing Your Event Planning Business: How to Raise Capital Effectively.Valuing an Event Planning Business: Considerations and Methods.Maximize Profits with Winning Event Planner Strategies.Everything You Need to Know About Becoming an Event Planner.

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